MA Mass Communication

MA Mass Communication

PROGRAM OVERVIEW :

M.A. Program offers a hands-on approach that allows students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners. Through acquisition of theoretical knowledge and extensive communication skills in Print, Online, Television Journalism, Social Media, PR & Corporate Communication, Advertising, Photography, Film, Television, Radio, Graphic Designing and Animation, Media Management, Event Management and Research, the program encourages students to adopt creative, professional and scholarly approach to media practices. The post-graduates of Mass Communication distinguish themselves in a diverse media related careers such as Journalists (TV, Print and Online), Television program Producers, Film Directors, Documentary Filmmakers, Reporters, Editors, Camera Persons, Production & Graphic Designers, Advertisers, Public Relations Managers, Event Managers, Media Managers, Social Media and Digital Marketing Experts, Scriptwriters, Researchers & Media Educators. The research activities, projects and assignments help students to showcase their accomplishments in media and communication. The two fold specialization in either of the three fields such as Advertising and Marketing Communication; Corporate Communication and Public Relations; and Journalism: Print and Electronic is the uniqueness of this program.

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PROGRAM DETAILS:

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:
  • Advertising and Marketing Communication
  • Corporate Communication (Corp. Comm.) & Public Relations (PR)
  • Journalism (Print & Electronic)

MA MASS COMMUNICATION COURSES

SEMESTER – I

Theory Credits Practical Credits
Communication models, theories and practices
3
Elements of Graphic Design
3
Media Law and Ethics
3
Writing for Media
3
Introduction to Media and Communication
3
Audio Engineering & Radio Production
3
Environment & Development Communication
3
Social Media and Digital Networking
3

SEMESTER – II

Theory Credits Practical Credits
Television Production
4
Media Management &Economics
3
Digital Still Photography and Cinematography
3
Communication Research
3
Summer Internship- I (two Months)
6
Introduction to Advertising and Public Relations
3
Introduction to Journalism
3

SEMESTER – III

(ADVERTISING AND MARKETING COMMUNICATION)

Theory Credits Practical Credits
Marketing Communication
3
Effective Writing for Advertisements and PR
4
Digital Advertising
3
Promotions and Campaigns
3
Advanced Advertising and Brand Management
4
Multimedia Graphics and Designing
3
Dissertation in Advertising/Marketing Communication
5

(CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS)

Theory Credits Practical Credits
Corporate Communications Concepts and Practice
4
Effective Writing for PR - 3
4
Online Reputation Management
3
Multimedia Graphics and Designing – 3
3
Public Relations Management and Client Servicing
4
Dissertation in Corp. Comm/PR - 5
3
Crisis Communication, PR and Media Relations
Online Reputation Management

(JOURNALISM: PRINT & ELECTRONIC)

Theory Credits Practical Credits
Convergence Journalism
3
Reporting and Writing
4
Journalism Ethics and Legal issues
3
Online Reporting, Anchoring and Editing
4
Covering Stories
3
Multimedia Graphics and Designing for Print
3
Dissertation in Journalism
5

SEMESTER – IV

Theory Credits Practical Credits
Internship in the specialised Field - (3 Months)
10
Capstone Project in the specialised field
6
Comprehensive Studies
3