MA Mass Communication

MA Mass Communication

PROGRAM OVERVIEW :

M.A. Program offers a hands-on approach that allows students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners. Through acquisition of theoretical knowledge and extensive communication skills in Print, Online, Television Journalism, Social Media, PR & Corporate Communication, Advertising, Photography, Film, Television, Radio, Graphic Designing and Animation, Media Management, Event Management and Research, the program encourages students to adopt creative, professional and scholarly approach to media practices. The post-graduates of Mass Communication distinguish themselves in a diverse media related careers such as Journalists (TV, Print and Online), Television program Producers, Film Directors, Documentary Filmmakers, Reporters, Editors, Camera Persons, Production & Graphic Designers, Advertisers, Public Relations Managers, Event Managers, Media Managers, Social Media and Digital Marketing Experts, Scriptwriters, Researchers & Media Educators. The research activities, projects and assignments help students to showcase their accomplishments in media and communication. The two fold specialization in either of the three fields such as Advertising and Marketing Communication; Corporate Communication and Public Relations; and Journalism: Print and Electronic is the uniqueness of this program.

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PROGRAM DETAILS:

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:
  • Advertising and Marketing Communication
  • Corporate Communication (Corp. Comm.) & Public Relations (PR)
  • Journalism (Print & Electronic)

MA MASS COMMUNICATION COURSES (2020 - 22)

SEMESTER – I

Sl. No. Course Name Course Category Credits
1
Introduction to Media & Communication
Core Course (CC)
3
2
Media Law & Ethics
Foundation Course (FC)
3
3
Communication Models, Theories & Practices
Core Course (CC)
3
4
Environment & Development Communication
Foundation Course (FC)
3
5
Journalism Studies
Core Course (CC)
3
6
Digital Still Photography & Cinematography
Discipline Specific Elective Course (DSEC)
4
7
Audio Engineering & Radio Production
Discipline Specific Elective Course (DSEC)
4

Total Credits

23

SEMESTER – II

Sl. No. Course Name Course Category Credits
8
Writing for Media
Discipline Specific Elective Course (DSEC)
3
9
Media & Communication Research
Core Course (CC)
4
10
Introduction to Advertising & Public Relations
Core Course (CC)
3
11
Social Media & Digital Networking
Discipline Specific Elective Course (DSEC)
3
12
Television Production
Discipline Specific Elective Course (DSEC)
5
13
Digital Video Editing
Discipline Specific Elective Course (DSEC)
3
14
Design & Graphic Studies
Discipline Specific Elective Course (DSEC)
3
15
Internship in the Specialized Field
Discipline Specific Elective Course (DSEC)
6

Total Credits

30

SEMESTER – III

(ADVERTISING AND MARKETING COMMUNICATION)

Sl. No. Course Name Course Category Credits
16
Advertising & Marketing Communication
Core Course (CC)
3
17
Digital Advertising
Discipline Specific Elective Course (DSEC)
3
18
Advanced Advertising & Brand Management
Core Course (CC)
4
19
Effective Writing for Advertisements & PR
Discipline Specific Elective Course (DSEC)
4
20
Promotions & Campaigns
Discipline Specific Elective Course (DSEC)
3
21
Multimedia Graphics & Designing
Discipline Specific Elective Course (DSEC)
4
22
Dissertation in Advertising/Marketing Communication (DAM-CC)
Core Course (CC)
6

Total Credits

27

(CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS)

Sl. No. Course Name Course Category Credits
16
Corporate Communication - Concepts & Practice
Discipline Specific Elective Course (DSEC)
3
17
Online Reputation Management
Core Course (CC)
3
18
Public Relations Management & Client Servicing
Discipline Specific Elective Course (DSEC)
4
19
Crisis Communication, PR & Media Relations
Core Course (CC)
3
20
Effective Writing for PR
Discipline Specific Elective Course (DSEC)
4
21
Multimedia Graphics & Designing
Discipline Specific Elective Course (DSEC)
4
22
Dissertation in Corp. Comm/PR
Core Course (CC)
6

Total Credits

27

(JOURNALISM: PRINT & ELECTRONIC)

Sl. No. Course Name Course Category Credits
16
Convergence Journalism
Core Course (CC)
3
17
Journalism Ethics & Legal issues
Discipline Specific Elective Course (DSEC)
3
18
Covering Stories
Core Course (CC)
3
19
Reporting and Writing
Discipline Specific Elective Course (DSEC)
4
20
Online Reporting, Anchoring & Editing
Discipline Specific Elective Course (DSEC)
4
21
Multimedia Graphics & Designing
Discipline Specific Elective Course (DSEC)
4
22
Dissertation in Journalism
Discipline Specific Elective Course (DSEC)
6

Total Credits

27

SEMESTER – IV

Sl. No. Course Name Course Category Credits
23
Internship in the Specialised Field
Discipline Specific Elective Course (DSEC)
12
24
Capstone Project in the Specialised Field
Discipline Specific Elective Course (DSEC)
6
25
Comprehensive Studies
Discipline Specific Elective Course (DSEC)
3

Total Credits

21

GRAND TOTAL = 23 + 30 + 27 + 21 = 101 Credits